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1. Get Audio Drama (whatever you call it) out there in mass consciousness again.
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This is definitely something I've thought about since we started dipping our toe into the audio drama pool.
We started Wormwood simply because we wanted to tell a story without the sort of production limitations that a film or TV show would have. It could have easily been a novel or a comic book, but I wanted to use podcasting and MP3 technology to self-distribute something on a massive level. And I wanted it to be complete in itself -- not a promo or a cheap or watered-down version of something else.
Thus, audio drama was a natural fit. It allowed us to find new avenues of storytelling, and I just love it.
BUT, what I've noticed is that it's the audio drama community that's embraced us first and foremost. My idea has always been that someone who likes, say, Buffy the Vampire Slayer or Lost or Twin Peaks, would LOVE to download our show and get a similar flavor but in a format that's perfect for listening while you work, excercise, or sit in traffic (I'm in Los Angeles, so this last bit is very relevant).
So I've really been trying to spread the word about our serialized stories, hoping that if we can get people to listen, we can get 'em hooked. I've actually been very active on forums in the comic book industry for this very reason. Given the genre of our show, given the serialized storytelling, given the niche nature of THAT community, I have figured that comics fans MIGHT just be the easiest test cases to cross over and discover audio drama.
I'd definitely be curious to hear what others have done to try to spread the word and get audio drama higher visibility in our on-demand, portable digital media world.