I got this reply this morning...
Thank you for taking the time to contact Apple about improving iTunes. I understand you're requesting to have the feature reinstated. I strongly suggest that you also tell everyone you know to request this option be reinstated on the site so that this one would be possible.
Apple recognizes that no one is better qualified to provide feedback about iTunes than the people who use it.
I encourage you to use the iTunes Feedback page to submit your comments: http://www.apple.com/feedback/itunesapp.html
Your efforts to share your feedback are very much appreciated. Feedback is reviewed carefully and Apple will make sure the right steps are taken.
Thank you for being an iTunes Store customer. We appreciate your business.
iTunes Store Customer Support
Please Note: I work M-F, 8:00AM-5:00PM CST