Certainly, Gregg Taylor has hit on something noteworthy in regard to marketing and selling his Red Panda novels.
I've recently been in contact with the publisher at Coachwhip Publications, who offers this advice: "We are moving from a 'book-centric' culture to an 'author-centric' culture. An author's platform, where you can dialogue with readers, build a fanbase, etc., is VERY important today. If you want to sell books, you must start building this even as you are writing the books."
I've started a facebook fan page. The number of people "liking" it has been minimal, though. I'm hoping my Marvellous Boxes
series will make a difference there.
Since I've had a few other shows produced by DRT, I put links to my fb page at the Decoder Ring Theatre Wiki with each entry for my shows.
That's not much, and I've already run out of ideas. And I'm too cheap and lazy to start my own website, though I bet that might be a very smart next step.
Does anyone else have any ideas in this regard?